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Job Description

Position:

Digital Marketeer

Salary/Package:

Basic + NSI

Benefits:

25 days holiday entitlement rising to 28 days after 5 plus years’ service
Holiday Purchase Scheme
Company supported CSR Volunteer Day
SAGE employee benefits membership
2 days for personal wellbeing
Pension – Including option to join Salary Exchange for Pension scheme (SXP)
Death in Service – x4 basic salary
Private Medical Insurance available, partially subsidised by the company
Corporate gym membership available, partially subsidised by the company
Salary sacrifice charity donation scheme
Company Christmas savings club
Company lottery
Electric Vehicle Salary Sacrifice
Out of town offices with free parking
Non-Sales Incentive Scheme

Business Unit:

Marketing

Reporting to:

Business Unit Director

Location/site:

Basingstoke

Vetting requirements:

No

Company Overview

Centerprise International (Ci) was established in 1983 and has over 40 years of experience and expertise in providing innovative products and services. Our financial strength, breadth and quality of services offered, and enviable record of success in supplying under many framework agreements and winning many government contracts make Ci one of the leading ICT suppliers. Our cash reserves, recent strategic acquisitions, and contract quality assure our future growth.

 

Throughout its history, Ci has evolved to meet market demands and now offers Managed Services and Solution Design to complement our products.

 

Ci actively seeks to attract talented, ambitious individuals to nurture and develop through their careers with the organisation.  The Ci Group comprises wholly owned and joint venture businesses, so the opportunity to build a wide and varied career path exists.

 

All employees can learn from successful, capable business professionals within the organisation to absorb knowledge and experience first-hand how a thriving privately owned business operates. 

Role Description

Job Title: Digital Marketeer

As a Digital Marketeer, you will develop, execute, and optimise digital marketing campaigns across various online platforms. You will work to increase our brand awareness, drive engagement, and generate leads that support our commercial and public sector objectives. Your role will involve content creation, campaign management, SEO, analytics, and the day-to-day running of digital channels, including our websites and social media channels.

Key Responsibilities:

  • Plan, execute, and manage digital marketing campaigns across web, email, and social media channels.
  • Manage and specify website content, ensuring it aligns with our brand identity and messaging.
  • Use SEO and analytics tools to improve search visibility, competitor positioning, keywords and user experience.
  • Develop engaging content for various platforms, including blogs, landing pages, emails, and paid ads.
  • Monitor and report on performance metrics using tools such as Google Analytics, Microsoft Clarity, and ActiveCampaign systems.
  • Collaborate with internal teams to support campaign objectives and marketing initiatives.
  • Manage paid advertising campaigns (e.g. Google Ads, LinkedIn Ads) to meet lead generation and brand visibility targets.
  • Assist in the development of marketing automation workflows and email marketing strategies.
  • Stay up-to-date with industry trends, emerging platforms, and best practices in digital marketing.
  • Support the delivery of marketing campaigns to ensure consistency and high-quality output across all digital touchpoints.

Competencies

Collaborate & Influence Partners with others to break down artificial silos by influencing others at all levels and working collaboratively around shared needs or customer benefits.
Communication Skills Communicates effectively and articulately to various audiences, large or small, internal or external, using their time to maximise advantage.
Inspire & Motivates Others Inspires and motivates team members, pulling the team together to achieve goals and helping each member understand the importance of his/her contribution. This makes everyone feel valued and appreciated.
Developing Talent Actively coaches team members on how to get the most learning from their current role, encouraging them to try new approaches, develop new skills, and invest in their ongoing development.
Strategic Thinking Understands business and interdependencies, applying this knowledge to make good decisions, think 6-12 months ahead, recognise trends, and take advantage of potential opportunities.
Innovation Skillful at thinking outside the box to see if there’s a better, more effective way, bringing out the inventor in others to nurture and drive new ideas to market.
Focus & Prioritisation Develops stretch goals and objectives with minimal guidance, sets clear boundaries and priorities for employees, manages interdependencies with other groups/units, and effectively anticipates and overcomes problems/setbacks.

Experience and Skills

Essential

  • Essential • 1–3 years experience in a digital marketing or marketing assistant role • A good understanding of digital platforms, including websites, email marketing, and social media • Familiarity with CMS platforms such as WordPress • Strong written communication and organisational skills • Confident using Microsoft Office (Word, Excel, PowerPoint) • A proactive attitude and willingness to learn • Ability to manage time effectively and juggle multiple tasks to meet deadlines

Desirable

  • Desirable • Experience using Google Analytics, Microsoft Clarity, or other web analytics tools • Exposure to SEO practices, including keyword research and on-page optimisation • Familiarity with social media management tools (e.g. Buffer) • Basic understanding of paid digital advertising (e.g. Google Ads, LinkedIn Ads) • Experience with CRM or email marketing platforms (e.g. ActiveCampaign, Microsoft Dynamics) • Design or editing skills using tools such as Canva, Adobe Creative Cloud, or similar

Company Profile

Essential

  • Customer-Centric - Ensure customer satisfaction is our number one priority
  • Commitment - Be true to your work and go the extra mile to deliver on your promise
  • Courage To Challenge - Have the strength to make a difference and don’t be afraid to constructively challenge the status quo
  • Succeed - Be innovative and do all that is reasonable to deliver a positive outcome
  • Dedication - Giving your time and energy in the best interests of the Company

Education/Qualifications/Specific training

Essential

  • Essential • A degree, diploma, or equivalent qualification in Marketing, Digital Media, Communications, or a related field • OR relevant work experience in a digital marketing role (1–3 years), demonstrating a solid understanding of digital marketing principles • Evidence of continued professional development (e.g. online courses, certifications, or workshops)

Desirable

  • Desirable • Google Analytics or Google Ads Certification • CIM (Chartered Institute of Marketing) or IDM qualifications • SEO or digital advertising course completion (e.g. via LinkedIn Learning, Coursera, etc.)
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