Job Description


Panasonic Sales Executive


Basic Salary + Commission


Out of town offices with free parking
Company supported CSR Volunteer Day plus two days for personal wellbeing
Corporate gym membership available, partially subsidised by the Company
Death in Service
22 days holiday entitlement rising to 25 days after 5 plus
Pension - Including option to join Salary Exchange for Pension scheme (SXP)
Private Medical Insurance

Business Unit:

Distribution - Rugged

Reporting to:

Distribution Business Unit Manager



Vetting requirements:


Company Overview

Centerprise International (Ci) was established in 1983 and has over 30 years of experience and expertise in providing innovative products and services. Our financial strength, and breadth and quality of services offered, together with our enviable record of success in supplying under many framework agreements and winning many government contracts makes Ci one of the leading ICT suppliers. Our cash reserves, recent strategic acquisitions and the quality of contracts held are an assurance of our future growth.

Throughout its history, Ci has evolved to meet market demands and now offers Managed Services and Solution Design to complement our own products.

Ci actively seeks to attract talented ambitious individuals, to nurture and develop through their career with the organisation.  The Ci Group comprises of wholly owned companies and a joint venture business, so the opportunity to build a wide and varied career path truly exists.

All employees have the opportunity learn from successful, capable business professionals within the organisation, to absorb knowledge and experience first-hand how a thriving privately owned business operates.

Role Description

The successful candidate will become a key player in the Rugged Sales Team based in Basingstoke.  They will become the core contact for Panasonic not just within the distribution team but the wider business. They will be responsible for making sure the sales team are fully aware of new products, promotions and training as well as working with the Rugged Business Manager on managing stock.  The role whilst based internally may have some external aspect to it by attending shows and external meetings with customers and vendors. It is our expectation that the person will also have an interest in sales account management as they will look after a number of reseller accounts and seek new business opportunities in targeted verticals therefore will also carry a sales revenue and profit target.


The candidate will be responsible for the following core duties:

  • Working closely with our sales team to make sure they are fully trained on all products.
  • Help drive the Panasonic brand both internally with the sales team and externally by working with our marketing team. 
  • Working with the sales support person to provide backorder reports to help the sales account managers update their customers. 
  • Look after a number of reseller accounts whilst seeking new resellers in targeted verticals.
  • To meet/exceed sales targets.
  • Provide monthly sales out reports to Panasonic.
  • Keep the internal Panasonic pipeline updated on your own and entire team’s opportunities.
  • Provide a monthly business report to the Sales Manager and Director for Distribution.
  • A quarterly business report will need to be completed to show proof of performance.
  • Be the main point of contact for Panasonic, working closely with the channel account manager at Panasonic. This will involve speaking daily on the telephone, email and weekly face-to-face meetings at the CI Offices 
  • Work with the rugged business manager on managing stock levels, if stock is reaching 60 days then a plan of action is in place to help move before reaching 90 days.
  • Managing of demo stock, following guidelines to make sure all processes are followed.


As with all personnel within the business, the individual will also be required to show:

  • A commitment to comply with the Company’s Information Security Policy
  • A commitment to promptly report any security weaknesses or incidents
  • A commitment to adopt and maintain a Health and Safety culture within the Group


Collaborate & Influence Makes an effort to connect with people outside the immediate team and has the ability to positively influence the way others think.
Communication Skills Effectively communicates his/her thoughts in a well organised and effective manner in order to get the desired message across.
Open Communication Is professional and positive in interacting with others and is able to establish rapport quickly, treating others with courtesy and respect.
Drive for Results Demonstrates a strong work ethic committed to seeing tasks through to completion, whilst taking responsibility for and taking pride in achieving successful results.
Decision Making Makes good timely decisions within his/her authority, that affects his/her work.
Innovation Pushes him/herself to think beyond the obvious, contributing new ideas to enhance our ways of working and ensure high quality deliverables.
Focus & Prioritisation Develops measurable objectives, with management guidance, to focus and prioritise what’s important, ensuring efficiency and effectiveness in the delivery of work/projects.

Experience and Skills


  • IT knowledge
  • High level of organisational skills
  • Possess the ability to prioritise workload
  • Excellent communication skills
  • Willingness to learn
  • Accuracy and attention to detail
  • Excellent presentation skills


  • Product Management experience
  • Experience delivering presentations
  • IT channel experience
  • Sales experience

Company Profile


  • Customer-Centric - Ensure customer satisfaction is our number one priority
  • Commitment - Be true to your work and go the extra mile to deliver on your promise
  • Courage To Challenge - Have the strength to make a difference and don’t be afraid to constructively challenge the status quo
  • Succeed - Be innovative and do all that is reasonable to deliver a positive outcome
  • Dedication - Giving your time and energy in the best interests of the Company

Education/Qualifications/Specific training


  • Minimum A – C GCSE Math and English


  • IT or Sales related training